The Penguins Goals Foundation: Supporting Youth Sports, Education, and Communities Across Northeastern Pennsylvania The Penguins Goals Foundation is a Pennsylvania-based nonprofit and affiliate of the Wilkes-Barre/Scranton Penguins that’s committed to helping young families access sports, education, and necessities. Whether it’s by hosting American Special Hockey Association tournaments, promoting literacy through their Robo’s Readers program, or […]
Leveraging Social Media to Optimize Your Customer Service Social media has become an integral part of how we communicate, share, and function as a society. Globally, over 62% of the world’s population regularly uses social media, and stateside in the USA, that figure climbs to nearly 92% [1] [2]. Social media fanatics aren’t just using […]
Websites are a lot like cars: they’re shiny, powerful, and fully functional at first. Yet as time passes, they need regularly scheduled maintenance and upgrades to retain their original glory. With your sedan, you may need to change the oil or rotate the tires. Similarly, your site’s content will need to be refreshed, its plugins […]
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing items from brands even if they’re not as functional as their plainer counterparts [1]. Similarly, […]
Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that consumers can feel confident about. In fact, with over 82% of consumers believing in the […]
Video is the most potent medium your brand can use to convey your vision and values to consumers. In fact, 91% of today’s marketers are already using video content to boost their online presence and reel in engaged users (and the rest of them are seriously missing out) [1]. Video is also the Internet’s favorite […]
Transition. I can start this letter by telling you the total number of projects and campaigns we collaborated on this year, or talk to you about all of the important team building experiences we shared, or even touch upon the awards and accolades we were so fortunate to receive, but I don’t think I’d be […]
In the digital age, building a trustworthy, functional website is paramount to success for individuals, brands, and organizations. In fact, over three-quarters of consumers check out a company’s online presence before considering going into one of their real-life, brick-and-mortar stores [1]. On top of that, 94% of internet users will simply click away from websites […]
Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging. In the modern, interconnected world of online reviews and informed consumers, branding is an important opportunity to develop trust with your audience. An impressive 86% […]
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making them fertile grounds for building a loyal base of consumers [1]. However, with over one […]